VEE Shines in NYC

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By Denis Langlois

The 32nd edition of Vision Expo East was a roaring success.

The trades-only worldwide conference and exhibition for eyewear and eyecare, which took place at the Javits Center in New York City, featured 715 exhibitors – 190 of them new this year – and many successful new events.

The number of attendees who were buyers, optometrists, opticians and contact lens technicians was also up this year, while buying activity was also strong.

“Vision Expo continues to attract and educate more eyecare professionals than any other industry meeting, and we’re always looking for new ways to engage the thousands of professionals who register for our education programming,” said Mitch Barkley, vice-president of trade shows and meetings at The Vision Council, which co-owns VEE with Reed Exhibitions.

“This year we featured new topics like the Ocular Aesthetics Track, Attract and Retain Customers series and Supporting the Practice Experience sessions. We’re honored that industry professionals choose Vision Expo as the source for the continuing education they need, and will continue to evolve our programming to meet those needs.”

VEE 2018 saw a 22 per cent increase in opticians and contact lens technicians, on hand for the new OptiCon @ Vision Expo programming, which included a full lineup of Pop Up Talks, celebrity appearances, and social events in the debut OptiCon @ Vision Expo Hub, as well as a new slate of education sessions designed for these audiences.

Here is just a snapshot of the excitement at this year’s VEE.

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