Transitions Optical launches Style Fix Contest in Canada

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Transitions Optical launches Style Fix Contest in Canada to celebrate new Transitions® Signature® lenses Style Colors Launch

Transitions Optical today launched a contest that gives consumers and eyecare professionals a chance to win the newest, stylish lens choice in eyewear fashion: Transitions Signature lenses style colors. Winners will receive a seasonal, personalized style accessory and a $500 gift card to apply to the purchase of Transitions lenses and frames.

To enter the contest, Canadian consumers and eyecare professionals should visit www.Transitions.com/StyleFix to take a short quiz on style and lifestyle preferences to find which new Transitions Signature lenses style colour – sapphire, amethyst, amber or emerald green – is their ideal match.

“We’re thrilled to launch our new Transitions Signature lenses style colors, taking eyewear to the next level fashion-wise, and this contest is the perfect way to help consumers and eyecare professionals experience a personalized product,” said Patience Cook, director, North America marketing, Transitions Optical. “With Style Fix, contestant entrants have the opportunity to choose a look that matches their personal style best – and we’ll even send along an accessory that complements the Transitions Signature lenses style colors choice perfectly for a complete look.”

The contest will have three entry periods: July 1-31, September 1-30 and November 1-30. Four winners will be chosen at the end of each entry period. Consumers and eyecare professionals are encouraged to enter each period for a chance to win the Transitions lenses prize package.

The new style colours are an extension of the Transitions Signature lens portfolio, joining the iconic colours of grey, brown and graphite green to provide consumers with more bold, personalized choices for eyewear fashion. Transitions Signature lenses are more than just good looks – they offer the same world-class features and benefits of Chromea7™ technology: optimal comfort, protection and indoor clarity. The seven total Transitions Signature lens colours will allow wearers to create their own unique look, and empower eyecare professionals to recommend Transitions Signature lenses to a broader patient base. The new offerings will be available to order from Essilor Canada this summer.

To review the complete set of rules and enter the promotion, visit www.Transitions.com/StyleFix. There is no purchase necessary to enter. Open to Canadian residents only.

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