Transitions Optical has named the finalists for its annual Transitions Innovation Awards program.

The awards recognize both individuals and companies for their innovative efforts to support the Transitions brand over the past year.

This year’s finalists include individuals and organizations that masterfully showcased their passion for the Transitions brand and improving the lives of their patients and customers,” said Jose Alves, general manager, Americas, Transitions Optical. “The thoughtful approaches they took to achieve their professional and personal goals are sure to inspire others when they are honored for their achievements at this year’s Transitions Academy.”

The finalists will be honoured during Transitions Academy 2018, where the winners will be announced.

2017 Transitions Brand Ambassador

The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to being an influential advocate of the Transitions brand. The 2017 finalists include:

  • Jennifer Lyerly, O.D. – Eyedolatry (Raleigh, N.C.), Triangle Visions Optometry
  • Sheena Taff, Optician – Roberts & Brown Opticians (Vancouver), Optician About Town
  • Wade Harbin, Sr. Manager, Customer Experience and Innovation, Target Optical and Sears OpticalEyecare Practice of the Year

    The Eyecare Practice of the Year title recognizes independent eyecare practices and retailers with less than 20 locations that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2017 finalists include:

    U.S. Retailer of the Year

    The U.S. Retailer of the Year title is awarded to a retailer in the United States for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2017 finalists include:

    Canadian Retailer of the Year

    The Canadian Retailer of the Year title is awarded to a retailer in Canada for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2017 finalists include:

    Best in Marketing

    Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities. The 2017 finalists include:

    • Opto-Réseau – Canadian optical network with more than 80 clinics
    • Value Optical – Optical chain in Trinidad & Tobago with 11 locations
    • Vision Source – Optical network of over 3,300 locally owned optometric practicesEyecare Practice of the Year

      The Eyecare Practice of the Year title recognizes independent eyecare practices and retailers with less than 20 locations that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2017 finalists include:

      U.S. Retailer of the Year

      The U.S. Retailer of the Year title is awarded to a retailer in the United States for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2017 finalists include:

      Canadian Retailer of the Year

      The Canadian Retailer of the Year title is awarded to a retailer in Canada for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2017 finalists include:

      Best in Marketing

      Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities. The 2017 finalists include:

      • Opto-Réseau – Canadian optical network with more than 80 clinics
      • Value Optical – Optical chain in Trinidad & Tobago with 11 locations
      • Vision Source – Optical network of over 3,300 locally owned optometric practices

      Best in Training

      The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing photochromic lenses, the Transitions brand or Transitions® family of products. The 2017 finalists include:

      • 20/20 Visions – Independent eyecare practice in Plymouth, Wis.
      • Vision Source Optical network of over 3,300 locally owned optometric practices

      About Transitions Optical

      Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.

      Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.

      For more information about the company and Transitions lenses, visit Transitions.com

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