Safilo Group opens in Belarus and Kazakhstan markets

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Safilo Group, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces the opening of Belarus and Kazakhstan locations, as part of its CIS hub led out of Russia.

These openings support the expansion of Safilo’s global commercial network, one of the pillars of its 2020 Strategic Plan. They take the network to 40 directly served countries across the world, and add to its high growth CEE region.

“With this announcement, we are making our high quality eye wear and powerful brands now directly available also in Belarus and Kazakhstan,” says Luisa Delgado, CEO of Safilo Group. “We are committed to building partnerships of trust with the local optical retailers, also here based on transparent commercial terms that expand our partners’ choice of brands and support their business growth with in-store communication and good customer service.”

Safilo will now be able to partner locally with optical retailers, offering its powerful portfolio of industry leading brands spanning five consumer segments also in Belarus and Kazakhstan: the highest end Atelier with Elie Saab; Fashion Luxury with Dior, Fendi, Jimmy Choo, Givenchy, Céline, as well as BOSS, Max Mara, and Pierre Cardin; Lifestyle with Carrera, Marc Jacobs, Juicy Couture, Fossil, and Kate Spade; the exciting and fast-growing Mass Cool segment with Polaroid and havaianas.

Delgado says the two markets are of particular interest in the context of the company’s Central and Eastern Europe (CEE) high growth region, where they look to further accelerate their growth through distribution expansion and local brand building.

The CEE region has shown excellent results in 2016 and in the first semester of 2017. It stretches across CIS, Central Europe, and Turkey, where Safilo opened its own subsidiary in 2015.

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