Celebrity-inspired eyewear

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By Jody Johnson-Pettit

People love to emulate celebrity style.

Celebrity-named, endorsed and inspired eyewear continues to be a popular choice for those who want to make a statement.

There are many celebrity eyewear choices on the market today.

A continuing partnership between Tura Inc. and Gwen Stefani offers a blend of Hollywood glamour and edgy street style. For a third year, Tura and the Grammy Award-winning musician, style icon and fashion entrepreneur, have teamed up with collections from L.A.M.B. and gx.

Sales are still going strong and the collections continue to grow.

“Gx by Gwen Stefani appeals to women between the ages of 18 and 40 who love to wear colour. They are youthful in spirit and not afraid to express themselves,” says Audrey Paiva of Tura Inc. marketing. “The L.A.M.B. collection is loved by the fashion enthusiast, who likes edgy, and sophisticated.”

Adds Paiva, “consumers aspire to on-trend fashion of celebrity and fashion icons for multiple reasons. They like to have a ‘piece’ of a goal they aspire to reach. It also helps the consumer to trust in the look and fashion behind the brand.”Zyloware celebrated at Vision Expo East the two-year anniversary of launching Shaquille O’Neal Eyewear.

“Shaquille O’Neal Eyewear is an athleisure-based line highlighting sporty yet fashionable eyewear, with sizing to fit every man, whether average-sized or Shaq-sized,” says James Shyer, co-CEO/COO of Zyloware.

Since its launch, the brand has done exceptional and has expanded into the collection, Shaquille O’Neal SQUAD, which focuses on eyewear sized and designed for the younger guy.

Zyloware was the first optical company to license a celebrity eyewear brand – Sophia Loren – but has expanded its celebrity collections to include Gloria Vanderbilt, Daisy Fuentes, Randy Jackson, and most recently, Shaquille O’Neal.

The longevity of Sophia Loren Eyewear can be attributed to “true and authentic elegance, a close and guarded consistency to the brand designs and not simply following trends that come and go,” according to Chris Shyer, Zyloware co-CEO and president. “You can always identify a Sophia Loren frame by its elegance and femininity, no matter how modern or classic, bold or subtle.”

Each of Zyloware’s celebrity eyewear brands target a specific demographic. For Sophia Loren Eyewear, it is a leading eyewear brand among multi-focal-wearing women wanting to look elegant and feminine.

With Randy Jackson Eyewear, the collection’s success can be correlated back to Randy himself for revolutionizing the industry by making eyewear a fashion statement. The masculine, on-trend designs offer a fashion-forward look that redefines how men think of eyewear.

Randy helped transform men and their style by leading the bold eyewear revolution a decade ago. His keen eye for style and his huge popularity on the TV hit show, “American Idol”, established him as a trendsetter. He styled himself with cool, trendy eyewear for over twelve seasons of the show, paving the way for the popularity of bold frames, and directly influencing how the modern male perceived stylized eyewear.

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